











There are people who so
arrange
their lives that they
feed
themselves only on side
dishes..
~José Ortega y Gasset
Email: Todd@ThePersus.com
QUOTE
THE
APOLOGUE OF PERSUS:
MOST PEOPLE remember 1991 as
the year of the Persian Gulf War and Anita Hill. For me it also marked the
inauspicious renewal of Persus. In the early spring of that year, my friend
Michael C. and I discussed names we would use concerning ideas, concepts
or even companies. My selection, Persus,
was the name of a boat once owned by my Great-Grandfather, Zachary Taylor Davis.
While Michael indeed plunged
forward with plans for a new company, I
began to develop my skills as an art dealer at
In 1998 I stepped into the design world to
learn about European modern furnishings at Ligne Roset. This experience
enriched my career, and heightened my exposure to design and architecture, two
areas of concentration that I had long wanted to cultivate. It was at Roset
that I conceived my title, “Design Consultant.” My boss & I
wanted to find a comfortable fit for me in between the art and design worlds and
the moniker stuck. The term is quite common now, but at the time I thought it
to be unique.
After a near fatal illness
and one month in hospital during the spring of 2004, I suddenly appreciated
three tangible aspects of my professional life; my education, my knowledge of
fine art and design, and Persus. This reincarnation of Persus as a website also
furthered my investigation and passion for Villa Turicum, a place I first
visited in 1984. As the brilliant Kurt
Vonnegut used to say: “So it
goes.”
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