












There
are people who so arrange
their
lives that they feed
themselves
only on side dishes..
~José
Ortega y Gasset
Email:
Todd@ThePersus.com
QUOTE
THE
APOLOGUE OF PERSUS:
MOST
PEOPLE remember 1991 as the year of the Persian Gulf War and Anita Hill. For me
it also marked the inauspicious renewal of Persus. In the early spring of that
year, my friend Michael C. and I discussed names we would use concerning ideas,
concepts or even companies. My
selection, Persus, was the name of a boat once owned by my Great-Grandfather,
Zachary Taylor Davis.
While
Michael indeed plunged forward with plans
for a new company, I began to develop my skills as an art dealer at
In 1998 I stepped into the design world
to learn about European modern furnishings at Ligne Roset. This experience
enriched my career, and heightened my exposure to design and architecture, two
areas of concentration that I had long wanted to cultivate. It was at Roset that
I conceived my title, “Design Consultant.” My boss & I wanted to find a
comfortable fit for me in between the art and design worlds and the moniker
stuck. The term is quite common now, but at the time I thought it to be unique.
After
a near fatal illness and one month in hospital during the spring of 2004, I
suddenly appreciated three tangible aspects of my professional life; my
education, my knowledge of fine art and design, and Persus. This reincarnation
of Persus as a website also furthered my investigation and passion for Villa Turicum, a place I first
visited in 1984. As the brilliant
Kurt Vonnegut used to say: “So it
goes.”
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